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Focus on Audience Design and upcoming TFL Films at the Meeting Event 2019

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Focus on Audience Design and upcoming TFL Films at the Meeting Event 2019

November 6, 2019

The TFL Meeting Event 2019, taking place from November 21st to November 23rd, will hold many surprises: on top of the new opening keynote session “We Need to Talk About…”, this year’s programme will include a special focus on distribution, thanks to two special events.

On Friday 22nd, a selected audience of film distributors and festival representatives are invited to attend TFL Coming Soon, the work-in-progress showcase of upcoming TFL Films. They will have the opportunity to discover in exclusivity the first images of 5 feature film projects that were developed within TorinoFilmLab programmes and are now in post-production or ready to be released in international festivals.

On Saturday 23rd, TFL alumnus Benjamin Cölle (Germany) will present a case study of TEL AVIV ON FIRE, second feature by Sameh Zoabi that was released internationally in 2019.

Coming Soon 2019: TFL’s work-in-progress showcase

This year’s eclectic line-up includes five feature films from all over the world. Two titles were supported through the TFL Audience Design Fund 2019: the documentary CUBAN DANCER by Roberto Salinas (Italy/Canada/Chile) and Philippe Lacôte’s sophomore film, LA NUIT DES ROIS (France/Canada/Ivory Coast) – formerly known as ZAMA –, which was developed in ScriptLab 2016.

The Decision Makers will also discover the FeatureLab 2015 project SEMINA IL VENTO by Danilo Caputo (France/Italy/Greece) as well as ScriptLab 2017 project SWEAT by Magnus von Horn (Poland/Sweden). The line-up is completed with NOCHE DE FUEGO by Tatiana Huezo (Mexico/Germany/Brazil/Switzerland), project that participated in the Up&Coming 2017 initiative.

Acclaimed works that were showcased in the past editions include Cannes Directors’ Fortnight 2019 entry THE ORPHANAGE by Afghan filmmaker Shahrbanoo Sadat; Rubaiyat Hossain’s new feature MADE IN BANGLADESH, selected in the Contemporary World Cinema section of Toronto International Film Festival 2019; as well as TOUCH ME NOT by Adina Pintilie, Golden Bear for Best Film at Berlinale 2018.

TFL Audience Design Fund: A Case Study
Distributing TEL AVIV ON FIRE Fire by Sameh Zoabi

Audience Design is the practice of embedding audience engagement at all stages of production within agile and collaborative working processes. By connecting the story world with the audience, it aims at helping producers and distributors to be more successful in engaging and ultimately reaching their specific audiences.

Producer and Audience Design expert Benjamin Cölle (Germany), trained within the TFL programme Audience Design 2014, will present some insight on the distribution of the feature film TEL AVIV ON FIRE by Sameh Zoabi (Luxembourg/France/Israel/Belgium). Recipient of the TFL Audience Design Fund 2018, the film premiered at Venice Film Festival 2018 and has been successfully released internationally. It has also been chosen as Luxembourg’s entry for the Academy Award’s Best International Feature 2020.

In the frame of the TFL Audience Design Fund, TFL experts Benjamin Cölle and Kirsten Loose (Audience Design 2016 alumna) led a 2-day consultation with the film team, working closely to first define and then engage the specific audiences for its worldwide distribution. The discussion will concentrate on the differences in terms of cinema audiences between France, Belgium and Israel.

On occasion of the TFL Meeting Event, the TFL Audience Design Fund 2019 will also officially be awarded to 3 international co-productions. More info here.