TorinoFilmLab - Training, development, Funding

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TFL Audience Design Fund

TFL AUDIENCE DESIGN FUND DEADLINE EXTENDED: May 2nd, 2017.

Launched in 2014, the TFL Audience Design Fund completes the 360° support offered by TFL to worldwide audiovisual professionals, adding a further essential step: audience engagement and distribution.
 

The TFL Audience Design Fund is aimed at supporting innovative audience engagement and outreach strategies at the moment of distribution – designed specifically to accompany the release of each selected project in three territories within December 31st, 2018, thus linking the initiative closely with TFL’s established audience design activities. This new fund is made possible thanks to the Creative Europe – MEDIA sub-programme support to International Co-production Funds.

In 2017, a total of 2 TFL Audience Design Fund Awards of maximum € 40.000 each (with a maximum of € 15.000 for each distributor) will be granted to audiovisual companies presenting an eligible fiction feature film project for selection. 

The TFL Audience Design Fund also includes a TFL Audience Design consultancy with 2 TFL Alumni that have completed the TFL Audience Design programme. The consultancy aims at defining, together with the film team, possible steps to build, reach and activate audiences during the film’s development, production and post-production stages and at the moment of sales and distribution. 

Ideally, the team and the consultants will meet in person for 2 days, and will then work on a 10-page Audience Design strategy. TorinoFilmLab covers the consultancy cost and accommodation but the teams must pay travel costs that can be included in the Distribution & Audience Design Strategy Budget of each territory presented in the application.

Deadline for applications: May 2nd, 2017. 

 

1. Eligible Applicants
The applicant must be a producer or a sales agent established in one of the countries participating in the MEDIA sub-programme (*).


2. Eligible Projects
The project submitted must have the following characteristics:

2.1 It must be a feature film project.
2.2 It must involve at least one co-producer from a country that is neither participating in the MEDIA sub-programme (*) nor a member of Eurimages (**).
The co-producer coming from countries participating in the MEDIA sub-programme (*) must have a share of minimum 25% in the project and cannot exceed 70%. The co-production shall be attested by a signed co-production agreement – a deal memo may exceptionally be accepted – detailing the following basic aspects: 
- Joint ownership of all the rights
- Revenue sharing between the producer and the co-producer(s) (exclusive and/or shared territories)
- Definition of the total budget, spending requirements
- Reference to the treaties applicable
2.3 The project could be in pre-production, production or post-production stage or initial stage of distribution. It must be scheduled to be completed and distributed in at least 3 territories by December 31st, 2018.
2.4 In order to assess the project’s eligibility, the application must demonstrate clearly a Distribution Strategy as well as an Audience Design Strategy (please read the FAQ). The dossier should include the documents listed in Paragraph 3.


3. Required Submission Materials
The materials you will be requested to submit in the on-line application form are the following:
- Two-page synopsis
- Director’s intention note (including thoughts on who the film speaks to)
- Director’s bio and links to previous works
- Production company and co-producer’s profile
- Copy of co-production agreement or deal memo detailing the percentage of each co-producer, the revenue sharing between them, the joint ownership of the rights
- Detailed production budget
- Financing plan and recoupment schedule
- Financial agreements and/or letters of intent from financing partners
- World sales profile, if attached agreement with World Sales company or deal memo or letter of interest
- Agreement of Distributors for three territories, if attached. Or deal memo or letter of interest from distributors
- Detailed Audience Design Strategy and description of the overall distribution plans by each distributor. The Audience Design Strategy must demonstrate innovative approaches, goals and ideas (see the list of eligible costs below and in the form)
- Detailed Distribution & Audience Design Strategy Budget for each country
- Financing plan for Distribution & Audience Design Strategy including the support from the TFL Audience Design Fund for each of the 3 territories/globally
- Release timeline in each of the 3 countries of distribution
- Rough cut in English version or with English subtitles (link to an on-line streaming platform such as Vimeo, YouTube, etc.), if available.

For more information please contact: daniele.segre@torinofilmlab.it

4. Application and Selection Procedure
Please click here to access the on-line application form and submit your project. Before starting the application process, you will need to create an account on the TFL Visitor Page.

A first internal pre-selection will evaluate if the projects match all criteria and are eligible. During this stage, following the initial reviewing of the materials by TorinoFilmLab staff (coordinated by Head of Production & Distribution, Daniele Segre), Skype interviews with applicants may be required, so as to confirm the eligibility of the project.
During the next stage, a Selection Committee will evaluate the final shortlist. The process will be completed within 1 month from the deadline of the Call.

Each eligible application will be evaluated on the basis of the following three elements:
1- Innovative Audience Design/Engagement Strategy Plan as well as a Distribution Strategy for each territory 
2- Accuracy of the release timetable for each territory and for each single action of the strategy 
3 - Cost efficiency of the described strategies 

Projects cannot receive funding twice for Distribution support from these similar co-production programmes funded by Creative Europe - MEDIA: CNC-ACM Distribution, WCF Distribution funding, HBF + Europe - Distribution support.

5. Coordination and follow-up of the Audience Design Strategy
If granted the € 40.000, up to 10% of this budget must be allocated to employ an Audience Designer/Strategy Coordinator, freely chosen by the production-/distribution-/sales-company, who will follow and support the implementation of the AD-strategy in the 3 territories, as well as monitor and collect data around the releases of the film, to be reported back to by June 2019.

6. Payment of the funding
The Award payment will be transferred in two phases:
- 70% of the grant will be paid before the release in the first territory and after submission of the Audience Design Strategy, approved by TFL staff, including the proposed split of the grant in the three territories, three weeks prior to the starting date of activities relating to the Audience Design Strategy indicated by the grant recipient for the first territory of release;

- 30% of the grant will be paid after the release of the film in the second and third territory upon presentation of receipts or invoice copies of expenses corresponding to the whole amount of the grant and in reference to eligible costs. Before paying the final instalment, we will also ask the team (the AD Strategy Coordinator) to measure the impact of the various activities, so as to be able to map and gather experience on which of the activities were more efficient.
 

7. Eligible costs
Provided that the TFL Audience Design Fund will support the Audience Design Strategy accompanying the release of the film, eligible costs are those connected to the production and execution of the AD-strategy, as developed in the audience engagement strategy, and subsequently finalized and implemented by the producer and their partners, and to be implemented for each of the three distribution territories envisaged, such as for example:

- Audience Designer/Strategy Coordinator (up to 10% of the grant)
- Story/character/theme based and artistic/creative social-media or digitally driven ideas (both narrative or factual based)
- Innovative cross-platform communication and engagement (local/global)
- Event-based audience interaction ideas (off-line/on-line; local/regional/global)
- Website and on-line creation/design/communication costs (hosting/domains/design/technical etc.)
- Social media manager or similar limited-time staff costs needed for the implementation
- Production/editing of extra or special audio-visual/animated materials to be used in the abovementioned ideas and on-line/digital activities related to the AD-strategy
- Translation costs of i.e. website texts or text-based ideas that have to work in more than one language

8. Other - Required credits 
In the opening and closing credits of the funded films, as well as in all promotional and advertising material, the TFL Audience Design Fund and the Creative Europe – MEDIA sub-programme support to International Co-production Funds are to be mentioned.

To request the logo, please write to: daniele.segre@torinofilmlab.it
  

 

FAQ

Can a Distributor apply to the TFL AD Fund?
No.

In which stage of the project can I apply for the Audience Design Fund?
The project could be in pre-production, production or post-production stage or initial stage of distribution. It must be scheduled to be completed and distributed in at least 3 territories by December 31st, 2018.

Do I need to apply with a signed agreement with three distributors?
Not necessarily, but at least with a deal memo with a real intention of distribution, accompanied by a distribution strategy and a budget.

 

Can part of the fund be hold by the applicant as refund?
The applicant (Sales Agent or Producer) who manages the fund can take up to 7,5% of the fund for overhead expenses.

 

Does the minimum share of 25% coming from MEDIA countries have to be the share of one co-producer or can several co-producers from more than one MEDIA country add their shares to reach 25%?
The minimum share of 25% coming from MEDIA countries can be the result of several co-producers.

What is an innovative Audience Design Strategy?
Early audience awareness and varying levels of audience engagement are an important part of the new film development and distribution landscape; the roads towards reaching and communicating with possible audiences multiply and diversify rapidly and need to be explored from a wider, multi-angle approach. This means, for example but not only innovative social-media campaigns and interactions, producing audio-visual materials aimed at supporting on-line campaigns and actions, creating a cross-platform communication, organisation of event-based promotion and on-line previews on VoD platforms. All actions can off-line/on-line, and be either local or global, or both (including translation costs if in more languages).

 

Is the production of a DCP, teaser, trailer, EPK etc. eligible costs?
No.

 

 

* Albania, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovak Republic, Slovenia, Spain, Sweden, United Kingdom,, The Former Yugoslav Republic of Macedonia.
 

** Albania, Armenia,, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, The Former Yugoslav Republic of Macedonia, Turkey.