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TFL Audience Design Fund

The TFL Audience Design Fund aims at supporting the implementation of innovative audience development and outreach strategies at the moment of distribution.

 

QUICK FACTS​


The TFL Audience Design Fund completes the support offered by TorinoFilmLab to international audiovisual professionals, adding a further essential step: audience engagement and distribution.

The Fund exists since 2014 thanks to the Creative Europe – MEDIA sub-programme support to International Co-production Funds.

DEADLINE FOR APPLICATIONS: June 15th, 2020

CLICK HERE TO APPLY TO THE TFL AUDIENCE DESIGN FUND

 

A FAQ and the list of previously supported projects are available below.

 

 

 

TFL AUDIENCE DESIGN FUND

The TFL Audience Design Fund aims at supporting the implementation of innovative audience development and outreach strategies at the moment of distribution – designed specifically to accompany the release of each selected project in 3 territories. 

In 2020, a total of 3 TFL Audience Design Funds of € 45.000 each will be granted to companies presenting an eligible film project, to be released in 3 territories within May 30th, 2023*.

* The date by which the film should be distributed has been postponed by one year (from May 2022 to May 2023) due to delays and slowdowns in the light of the COVID-19 outbreak.



TFL AUDIENCE DESIGN CONSULTANCY

The TFL Audience Design Fund includes a TFL Audience Design Consultancy with TFL Audience Design consultants, that aims at defining a strategy to reach, build and engage audiences to prepare and support the moments of sales and distribution.

The 3 film teams will, in collaboration with the consultants, work to sketch out the key goals and actions to address in the strategy outline, including a plan for the promotional activities and main elements of the final strategy: a work process that includes mandatory on-line sessions and a 4-day workshop.

The consultants will present a 10-page Audience Design Strategy, which will highlight the actions to be prepared during the pre- to post-production stages and carried out up till and during the distribution, the results of which are later to be reported to the Fund.

Audience Design is based on the approach developed at TorinoFilmLab, which at its core adds and explores the audience perspective and engagement during select stages of the film’s life. The strategy will cover different channels and devices for distribution across all relevant media.

TFL covers the consultancy cost and accommodation, while the film teams must pay their travel costs, which can be included in the Audience Design Budget presented in the application.

 

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Call for applications 2020

The call for applications is open until June 15th, 2020. 
 

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FAQ

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List of supported projects

TFL AUDIENCE DESIGN FUND


3 distribution grants of € 45.000 each and tailored consultations to reach, build and engage audiences at the moment of distribution.

DEADLINE: June 15th, 2020

APPLY HERE

INFO
letizia.caspani@torinofilmlab.it
daniele.segre@torinofilmlab.it

 

Supported by the Creative Europe - MEDIA Programme of the European Union