TorinoFilmLab - Training, development, Funding

Francesca Pionati

Francesca Pionati


Publicity & Marketing


TFL Alumni Meeting Attendee 2017
Audience Design Participant 2016


Francesca was raised in Rome and is currently living between Germany, France and the UK as she has been selected to participate in the 2016/17 edition of the Atelier Ludwigsburg-Paris; therefore, she will spend one year studying and working between La Femis in Paris, the Filmakademie in Ludwigsburg and the National Film and Television School in London, in the fields of film production and distribution. She pursued a Bachelor in Economics and Management from LUISS University in Rome, and a Master in Economics and Management of the Arts from Ca’ Foscari University in Venice. She also took part in the two years Diploma of Higher Education in Production and Filmmaking at the Rossellini Foundation in Rome. Between 2015 and 2016 she joined the cross-media agency, where she took part in the development of digital marketing campaigns for many award-winning films, including DESDE ALLÀ (Golden Lion at Venice 2015) and TAXI TEHERAN (Golden Bear at the Berlinale 2015). She is currently completing her Master thesis project, which focuses on marketing strategies of independent film distribution companies in the on-line era. Her work is aimed at analyzing innovative synergies in the film value chain as well as the increasing authority attributed to audiences.

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