TorinoFilmLab - Training, development, Funding

Joanna Solecka

Joanna Solecka


Publicity & Marketing, Interactive & New Media


FeatureLab projects Trainer 2019
FeatureLab projects Trainer 2018
FeatureLab 360 Trainer 2017
Decision Maker 2017
FrameWork Trainer 2016
TFL Alumni Meeting Attendee 2015


Marketing strategist and Torino Film Lab expert in the Audience Design field. Creative producer for shorts and documentaries. Lecturer at the international training workshops for fiction and documentary filmmakers.
Currently Joanna works for Alphapanda, a film marketing agency specialised in digital, which was founded in London in 2011 by Mathias Noschis. It is today a European boutique agency with team members in Berlin, Warsaw, Geneva and Copenhagen. Alphapanda develops marketing strategies and implements social media campaigns, viral marketing activities, crowdfunding campaigns, buzz monitoring projects and outreach campaigns for independent and mainstream films. Alphapanda's client list spans from Hollywood majors (20th Century Fox, Warner Bros) to independent producers and distributors. Recent projects include A Heart of Love (Berlinale '17), Orecchie (Venice '16), The Last Family (Locarno '16), Zud (Berlinale '16) and documentaries The Trial: The State of Russia vs. Oleg Sentsov (Berlinale '17), Porn to be Free (Rotterdam '16) and Something Better to Come (IDFA 2014). Alphapanda also manages social media for the European Film Awards.