TorinoFilmLab - Training, development, Funding


TFL Extended - Audience Design 2023


TFL Extended – Audience Design is an intensive workshop addressed to international film, media and digital professionals wishing to gain solid hands-on experience within a workshop framework, creating audience engagement strategies for feature film projects in various stages of development. The workshop aims at sharing insights and tools into steps that help build a concrete strategy to later support a film’s sales and distribution.

Up to 5 Audience Designer trainees will work as a group and individually on one feature film project selected by WCF Europe & TorinoFilmLab to be supported with the Audience Design Award.

Together with the film team (producer & director) and their tutors, the participants will develop and draft an innovative audience engagement strategy to inspire the film's future distribution.

At the end of the workshop, the participants will also join the Think Tank organised by TFL during the European Film Market in Berlin. The event aims at activating a common reflection on the future of the Audience Design, featuring international key players and experts in the cinema and media fields.

TFL Extended – Audience Design 2023 is organised thanks to the partnerships with World Cinema Fund.


Film professionals from all over the world interested in being trained as audience design consultants for feature film projects.


Residential workshop in Berlin from 13th to 17th February 2023 (Dates TBC), in the frame of the Berlin International Film Festival.


Course participation fee: 1,600 Euro (+ VAT, if due).

This amount covers the workshop training and four networking lunches. Travel, accommodation and other meal costs are at the participant's charge.

TorinoFilmLab doesn’t provide any scholarships for this workshop.

In many countries, public institutions make scholarships available for this kind of training.

In order to confirm their attendance at the workshop, participants must send proof of payment within 2 days following the selection notification email.

DEADLINE FOR REGISTRATIONS: Monday, 12th December 2022


TFL Extended – Audience Design is open to all film, media and digital professionals from all over the world, interested in gaining insight into audience design strategies.

The working language of all workshops, meetings and events is English; thus, a good knowledge of English is essential in order to participate.


The requested materials – to be submitted all together in one PDF, and all in English – are:

- an updated CV including a short summary biography (max. 2 pages)
- a motivational letter – why do you want to take part (max. 1 page)
- a short text about what the workshop can give you in your current/future line of work, how you understand Audience Design & what your experience brings to the group work (max. 1 page)
- a  YOUTUBE link (with NO password) to 1’ video presentation – in ENGLISH – where the applicant presents her/himself, explaining the main reason why she/he decided to apply to this program.

Applications that don’t respect the above-listed criteria will be rejected.

Please click HERE to access the online application form and submit your materials. Before starting the application process, you will need to create an account on the TFL platform.

For more information please contact:


December 12, 2022