Maren Kroymann studied Law in Paris and finished her studies with a D.E.A. -postgraduate Law degree from the University Paris XIV. She worked with the German subsidiary of the French documentary channel Planet for seven years as director of on air promotion and marketing, later becoming head of programming/acquisitions. In the meantime, she collaborated on several documentary projects in Berlin as researcher and director’s assistant. In 2004, Maren began working in international sales for mdc int. before founding Berlin-based M-Appeal World Sales in January 2008.