TFL Audience Design Fund

The TFL Audience Design Fund is a € 45,000 grant to support films at the distribution stage through the implementation of audience engagement and outreach strategies. The Fund is dedicated to international co-productions of fiction, creative documentaries, and animation feature films over 60 minutes, that are in post-production stage. It is intended to improve the worldwide circulation of films by encouraging teams to explore new synergies between theatrical and digital distribution, as well as to develop original ideas to engage local and international audiences.

The AD Fund targets films planning to be commercially distributed at least twice, including one theatrical release. The aim is to provide the tools to go beyond traditional film marketing and distribution, using storytelling as a driving force to activate wider audience groups.

To help projects identify and engage their right target audiences and create successful and sustainable distribution plans, the TFL Audience Design Fund foresees a mandatory Audience Design consultancy, structured in a series of online sessions.

The film team will work with Audience Designers creating a tailored Audience Design Strategy to maximize the impact of the film internationally and enhance its distribution across different territories. The Strategy will cover different channels for distribution across all relevant media. During the sessions, the film team and audience designers will identify the team’s key goals and the project’s most relevant and desired audiences, define the film’s positioning for each territory and platform, and outline concrete ideas for specific actions to support audience engagement locally and worldwide.  Moreover, each team will participate in a workshop including meetings with experts on sales and distribution, PR, digital marketing and social media, as well as training on the latest technologies, such as AI tools, aimed at supporting the team in the preparation and implementation of the Audience Design Strategy.