Les Flors is a comedy about family, community, and
gentrification, inspired by our own stories: Francesca’s
years working in a flower shop, Àlex’s life as an actor
in Spain, and our shared experience living in Gràcia, a
Barcelona neighbourhood fighting to keep its identity.
The film follows Joan, a struggling young actor who
sabotages his family’s long-standing flower shop in Gràcia
to cover his debts and maintain appearances, hiding his
struggles from loved ones out of fear of rejection.
His story mirrors Gràcia’s own changes under
gentrification. We want to show the neighbourhood, its
people, squares, traditions, and contradictions. Though
losing its soul, many cannot afford its shops and turn to
global, low-cost products. The community resists, yet life
continues with all its paradoxes and humour lets us tackle
these serious themes in an approachable way.
Les Flors will be co-directed by both of us: Francesca
contributes her expertise in visual storytelling, while Àlex
brings his experience as an actor. Our complementary
strengths make co-directing a natural choice.