In an advertising agency in downtown Prishtina, 20 female cleaners are sitting in a focus group, sharing thoughts on a new bleach product the agency is branding. Fatime, a domestic worker from Prishtina outskirts, shares a personal story, which draws the attention of Elvira, the charismatic head of the agency. She offers her a job as a cleaner at the firm. Fatime has been waiting for this offer for years. She has grown emotionally exhausted by contract-less work in other people’s homes, cleaning or nannying their children. So she eagerly accepts. One thing leads to another, and Fatime is at a luxury private residence in the Albanian coast, changing bandages on Elvira’s body recovering from liposuction. Elvira is adamant: nobody must know. Fatime is loyal. She doesn’t even tell her family. Having a powerful, successful woman dependent on her caring touch, instills in her a devotion she feels only for her closest friends. Unaware, she crosses a line. An incident tarnishes this newfound friendship so badly that Fatime, the believer of cleanliness, the expert stain remover, cannot seem to know how to bleach out. Her truth is simply not a valid currency in a world where what she perceives as a friendship is just an illusion created by manipulative dynamics of social class.