Bootleg tells the story of Roukaya and her friends whose dreams of sexual bliss on their wedding nights are crushed. Talking to sheik’s, religious figures and family members, about their frustrations, they are asked to pray in order to fight sexual urges, but they fail. Roukaya gains unexpected access to sex toys, leading her husband to divorce her.
With their differing social circumstances, financial needs and sexual frustrations on the rise, they decide to screw the patriarchy and replicate Roukaya’s overpriced sex toys. They start a risky underground sex toy manufacturing business by using Chinese bathtub toys and inserting an electrical vibration inside and dressing up dildos as little dolls, to mention a few. As they don’t have the know- how, they seek the help of Shadia’s half blind father to help them create the toys. After many mishaps, including minor electric shocks, sparks flying and bleeding fingers, they finally succeed.
To distribute the toys, they resort to their version of “Tupperware parties”, where they teach the women how to use the toys, using frozen chicken to demonstrate the use of the sex toys, as well as other colourful methods.
As women flock to their business, while the government is closing in on them, they must find a wat to safety.