Juan Morali specialized in marketing, media communications, and graduated with a BA in Theatre Arts & Latin-american Literature at the University of Texas at Austin.
During his career, he has designed communication and advertising campaigns and strategies for media groups such as Canal+, Vía Digital, MediaPro, and Grupo Zeta; managed the contents and finances of film and TV productions for Filmax and worked in film distribution at On Pictures; he has also collaborated as a marketing consultant with Universal Networks (Calle 13 & Studio Universal), Nike, Coca-Cola and Häagen-Dazs. He was cofounder of the interactive marketing company Liquid Media and is currently new media & Branded Content consultant for Dr.Troy in Barcelona.
Juan also teaches graduate seminars on cultural resource management at Universidad Complutense and Universidad Carlos III in Madrid and has been working as transmedia developer for the leading TV production house Grupo Ganga
Right now is leading a digital/branded content business unit for several productions houses in Spain such as La Competencia Producciones, Sr. Mono, Mediapro and Shine-Endemol defining for them how content can be aligned with different communication and adevertising strategies.